How I Built Apps With Over 2 Million Downloads — Part 4 (Android Tips and Tricks)

At over 2.5 billion users, Android is now the most prolific operating system in the world. Over the past 6+ years, I have taken advantage of this to deliver quality mobile experiences to well over 1 million users. I picked up several important lessons along the way, which I will cover in this article. As a heads up, these lessons are more on the high-level and app management side instead of the technical Android side (which will be covered in future articles). Anyways, let’s now dive in to how you Android developers can get your app from 0 installs to 100,000 and beyond!

Have a Basic Understanding of SEO

SEO stands for “Search engine optimization”, and it’s what content creators do to make their content more likely to show up in search results. I grew my apps completely organically, so pretty much all of my installs came from users searching for things in Google Play. There’s a lot of big brain stuff you can do with SEO, but the truth of the matter is that SEO is something where you can get 85% of the wins with minimal effort. Before I wrote Android apps, I ran a YouTube channel that got over 100,000 subscribers and 50 million video views, and after these 10+ years of trying to make my stuff show up in search results, I have learned that this is all you really need to know when it comes to being good at SEO:

1. Know what words people are searching for
2. Put those words in the title…